Editing Online Communities (UW COM481 Fall 2024) (section)

=== Monday October 7: Micro: Motivation and Incentives (Day 2/2) ===
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'''Lectures:''' (watch ''before'' class)

* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=ae03caaa-9879-4209-8441-b1f8008e781a Motivation and Incentives II (1/3): Introduction and gaming the system] [21m02s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=0eb97fd3-a6d6-4ac8-9f68-b1f8008e7814 Motivation and Incentives II (2/3): Motivation crowding and group dynamics] [18m12s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=7fe65e65-37b9-4b64-acb3-b1f8008e780e Motivation and Incentives II (3/3): Takeaways] [4m01s]

'''Resources:'''

* [https://canvas.uw.edu/files/124331662/download?download_frd=1 Reading Note #2] (Requires Canvas access)
* [https://canvas.uw.edu/files/124342685/download?download_frd=1 Lecture Slides] (Requires Canvas access)
* [https://canvas.uw.edu/files/124808334/download?download_frd=1 Case Boards] (Requires Canvas access)
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=40dea08c-93e8-4f19-a15c-b203000b6cc7&edit=true Class and case discussion video]  (Requires Canvas access)

'''Required Reading:''' (read ''before'' class)

*  [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 2, pg 41-70 (Sections 4-7)

For the case, we're going to talk about [[:wikipedia:Twitch (service)|Twitch]]:

* [Case] Shear, Emmett. 2019. "What Streaming Means for the Future of Entertainment." TED. {{avail-free|1=https://www.ted.com/talks/emmett_shear_what_streaming_means_for_the_future_of_entertainment?subtitle=en}}<!-- https://www.youtube.com/watch?v=MMzNxiB7NRc --> [14m46s]
* [Case] Clark, Taylor. 2017. “How to Get Rich Playing Video Games Online.” ''New Yorker'', November 13, 2017. {{avail-free|https://www.newyorker.com/magazine/2017/11/20/how-to-get-rich-playing-video-games-online}}
* [Case]  Hernandez, Patricia. 2018. “The Twitch Streamers Who Spend Years Broadcasting to No One.” ''The Verge''. July 16, 2018. {{avail-free|https://www.theverge.com/2018/7/16/17569520/twitch-streamers-zero-viewers-motivation-community}}
* [Case] “The Differences Between Twitch Partner and Affiliate Programs.” 2019. ''GameOnAire'' (blog). April 5, 2019. {{avail-free|https://gameonaire.com/differences-between-partner-affiliate-twitch/}}
* [Case] “Achievements.” n.d. ''Twitch''. {{avail-free|1=https://help.twitch.tv/s/article/achievements?language=en_US}}
* [Case] Grayson, Nathan. 2018. “Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn.” ''Kotaku''. June 14, 2018. {{avail-free|https://kotaku.com/twitch-partners-feeling-burned-after-affiliates-receive-1826810027}}
* [Case] {{avail-wp|Ai_sponge}}
* [Case] {{avail-wp|Neuro-sama}}

'''Optional Readings:'''
* Kerr, Steven. 1975. “On the Folly of Rewarding A, While Hoping for B.” ''The Academy of Management Journal'' 18 (4): 769–83. {{avail-free|https://www.jstor.org/stable/255378}}
* Gneezy, U., and A. Rustichini. 2000. “A Fine Is a Price.” ''The Journal of Legal Studies'' 29 (1): 1–17. {{avail-uw|https://www.jstor.org/stable/10.1086/468061}}
* Willer, Robb. 2009. “Groups Reward Individual Sacrifice: The Status Solution to the Collective Action Problem.” ''American Sociological Review'' 74 (1): 23–43. {{avail-uw|https://www.jstor.org/stable/27736046}}
* {{avail-wp|Motivation crowding theory}}