Editing Online Communities (UW COM481 Fall 2024) (section)

=== Wednesday October 2: Micro: Motivation and Incentives (Day 1/2) ===
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'''Lectures:''' (watch ''before'' class)

* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=8cc2f8d2-6901-4e0f-9226-b1f8007b078a Motivation and Incentives I (1/5): Introduction and framing] [18m41s] (Requires Canvas Access)
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=92cadf23-21e8-4f82-bea5-b1f8007a78ab Motivation and Incentives I (2/5): Theoretical models of motivation] [7m52s] (Requires Canvas Access)
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=7e279e48-353c-474a-9b2f-b1f8007a78bd Motivation and Incentives I (3/5): Persuasive incentives] [10m39s] (Requires Canvas Access)
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=313187a5-c17e-4314-b69c-b1f8007a78a7 Motivation and Incentives I (4/5): Intrinsic and Extrinsic Motivators] [23m39s] (Requires Canvas Access)
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=4a46d90a-e143-4e02-b269-b1f8007a78ac Motivation and Incentives I (5/5): Wrapup and Takeaways] [5m43s] (Requires Canvas Access)

'''Resources:'''

* [https://canvas.uw.edu/files/124330747/download?download_frd=1 Reading Note #1] (Requires Canvas access)
* [https://canvas.uw.edu/files/124335298/download?download_frd=1 Lecture Slides] (Requires Canvas access)
* [https://canvas.uw.edu/files/124598008/download?download_frd=1 Case Boards] (Requires Canvas access)

'''Required Reading:''' (read ''before'' class)

* [[#Readings|BSOC]], Chapter 2, pg 21-40 (Sections 1-3) 
* [Case] Modi, Maulik. 2019. “Yelp — What Happened!!” ''Medium''. December 1, 2019. {{avail-free|https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235}}
* [Case] Parikh, Anish A., Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, and Barbara Almanza. 2015. “A Qualitative Assessment of Yelp.Com Users’ Motivations to Submit and Read Restaurant Reviews.” ''Journal of Culinary Science & Technology'' 13 (1): 1–18. {{avail-canvas|1=https://canvas.uw.edu/files/124008198/download?download_frd=1}}
* [Case] Stone, Madeline. 2014. “Elite Yelpers Hold Immense Power, and They Get Treated like Kings by Bars and Restaurants Trying to Curry Favor.” ''Business Insider''. August 22, 2014. {{avail-free|https://web.archive.org/web/20140824231420/https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}} <!-- {{avail-free|https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}} -->
* [Case] Ha, Anthony. 2017. “Yelp Launches New Feature for Asking and Answering Questions about Any Business.” ''TechCrunch'' (blog). February 14, 2017. {{avail-free|https://techcrunch.com/2017/02/14/yelp-q-and-a/}}
* [Case] Noble, Safiya Umoja. 2018. “Algorithms and Invisibility: My Interview with Kandis.” In ''Algorithms of Oppression: How Search Engines Reinforce Racism'', Illustrated edition, 172–79. New York: NYU Press. {{avail-canvas|1=https://canvas.uw.edu/files/124327966/download?download_frd=1}}

'''Optional Reading:'''

* [Case] Herskowitz, Matthew. 2024. “Meet One of the Most Prolific People on Yelp.” ''Eater''. July 18, 2024. {{avail-free|https://www.eater.com/24200490/yelp-elite-frequent-reviewer-interviewer}}
* [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 1, pg 1-17
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