Editing Building Successful Online Communities (Fall 2024) (section)

=== November 19 (Tuesday): Challenges and Frontiers: Innovation Communities and Hunter Brown ===
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'''Lectures:'''  (watch ''before'' class)

* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=df0b740d-3264-4d87-aae1-b229007dce46 Innovation Communities (1/5): User Innovation] [10m44s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=1a84aa46-6be0-4d23-a093-b229007dcdaf Innovation Communities (2/5): Sources of Innovation] [18m19s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=1b2bbfaf-0c16-49e6-9db9-b229007dcde2 Innovation Communities (3/5): Free Innovation] [4m23s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=78e0cbad-9d0d-4c91-a1ae-b229007dcd6f Innovation Communities (4/5): Community Innovation] [13m11s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=46dacb0a-1dda-41da-84e9-b229007dce23 Innovation Communities (4/5): How Community Innovation Happens] [7m58s]

'''Resources:''' 

* [https://canvas.uw.edu/files/126748130/download?download_frd=1 Reading Note #7] (Requires Canvas access) (also available as [https://canvas.uw.edu/files/126748454/download?download_frd=1 an HTML document])
* [https://canvas.uw.edu/files/126747934/download?download_frd=1 Lecture Slides (Innovation Communities)] (Requires Canvas access)
* [https://canvas.uw.edu/files/126811452/download?download_frd=1 Lecture Slides (Hackers and CHDK)] (Requires Canvas access)
* [https://canvas.uw.edu/files/127096222/download?download_frd=1 Case Boards (Innovation Communities)] (Requires Canvas access)

'''Required Readings:'''

* ''[Read Chapters 1, 2, & 5]'' von Hippel, Eric. 2005. ''Democratizing Innovation''. Cambridge, Massachusetts: The MIT Press. {{avail-free|https://direct.mit.edu/books/book/2821/Democratizing-Innovation}}

Case #1 on Innocentive (AKA Wazoku Crowd):

* [Case] Allio, Robert J. 2004. “CEO Interview: The InnoCentive Model of Open Innovation.” Strategy & Leadership 32 (4): 4–9. https://doi.org/10.1108/10878570410547643. {{avail-uw|https://doi.org/10.1108/10878570410547643}}
* [Case] InnoCentive rebranded to Wazokucrowd. Spend some time poking around the [https://www.wazokucrowd.com// Wazokucrowd website]. Because they've removed some information, skip [https://www.wazokucrowd.com/challenges/faq/ The Wazoku Crowd FAQ] and read these two instead:
** [Case] [https://web.archive.org/web/20190629034830/https://www.innocentive.com/our-solvers/faqs/ The Innocentive Solver FAQ] (Archived on the Internet Archive)
** [Case] [https://web.archive.org/web/20190805065830/https://www.innocentive.com/offering-overview/seeker-faqs/ The Innocentive Seeker FAQ] (Archived on the Internet Archive)

Case #2: Q&A with Hunter Kaimi Brown

* Joseph, Nancy. 2021. "Creating Community on TikTok." ''Perspectives''. Seattle, Washington: University of Washington College of Arts and Sciences. https://artsci.washington.edu/news/2021-04/creating-community-tiktok. {{avail-free|https://artsci.washington.edu/news/2021-04/creating-community-tiktok}}
* [https://www.tiktok.com/@hunterkaimi @hunterkaimi on TikTok]

Rather than a specific case, we hosted an interview and question and answer session with Class of 2021 UW Department of Communication student (and COM 481 alumni) Hunter Kaimi Brown. Hunter Brown posted his first video to TikTok in late December 2019 and started COM481 (then called 482) in the first week of January 2020. Over the quarter that Hunter was taking the class, he grew his followers to more than 15,500 using his own creativity, intuition, and some of the concepts and techniques from the course. Hunter has since grown his TikTok following to more than 1.3 million people in just over two years.

Check out Hunter's TikTok, linked from the syllabus, and come ready to ask him any questions you have. I'll start us out by interviewing Hunter about his experience growing an online community. Then we'll open up to your questions.

'''Optional Readings:'''

* von Hippel, Eric. 2016. ''Free Innovation''. Cambridge, Massachusetts: MIT. {{avail-free|https://direct.mit.edu/books/book/5344/Free-Innovation}} <!-- mention in lecture -->
*  ''[Exceprts]'' Peralta, Stacy, dir. 2002. ''Dogtown and Z-Boys''. Documentary, Sport. Agi Orsi Productions, Vans. {{avail-canvas|1=https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=480bc3b7-7c01-4610-aaf2-b22900879bd3}}