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Building Successful Online Communities (Fall 2024)
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== Schedule == === October 1 (Tuesday): === <!-- [S01-W01-1/1] Class Introduction & What is community? --> '''Goals for the day:''' * Collect some basic information from you all. * Provide an introduction and some context for the course (and hopefully get you excited about the rest of the quarter). * Review the course objectives and requirements. * Answer your questions about the class. * Work through any issues with the setup checklist (if there's time). '''Resources:''' * [https://canvas.uw.edu/files/124596134/download?download_frd=1 Lecture slides for introduction and pitch] (Requires Canvas Access) * [https://canvas.uw.edu/files/124596300/download?download_frd=1 Lecture slides for course overview] (Requires Canvas Access) '''Optional Readings:''' * Oldenburg, Ray. 1989. ''The great good place: Cafés, coffee shops, community centers, beauty parlors, general stores, bars, hangouts, and how they get you through the day.'' Paragon House Publishers. Chapter 1 ("The Problem of Place in America") and Chapter 2 ("The Character of Third Places"). {{avail-canvas|1=https://canvas.uw.edu/files/124523186/download?download_frd=1}} * Bruckman, Amy. 2006. "A new perspective on ‘community’ and its implications for computer-mediated communication systems." In ''Extended Abstracts of the ACM CHI Conference on Human Factors in Computing Systems'', pp. 616-621. {{avail-free|https://www.cc.gatech.edu/~asb/papers/conference/bruckman-community-chi06.pdf}} === Friday October 4: DUE: Class Checklist & Wikipedia Task #1 === '''Required Tasks:''' # Complete [[#Wikipedia Task #1]] # Complete [https://canvas.uw.edu/courses/1746366/pages/course-setup-checklist the class setup checklist] I won't mention this each week but, as a reminder, you must complete these tasks by 11:59pm Seattle time. <!-- Week #2: Micro 1/2 --> === October 8 (Tuesday) Micro: Motivation and Incentives === <!-- [S02-W02-1/2] --> <!-- [S03-W02-2/2] --> '''Lectures:''' (watch ''before'' class) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=bf7715ac-4294-4135-8a24-b1fe006287d2 Motivation and Incentives I (1/5): Introduction and framing] [18m41s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=788c12c0-97b9-4b38-b1c2-b1fe0062874d Motivation and Incentives I (2/5): Theoretical models of motivation] [7m52s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=2f50347f-b5f0-423d-b104-b1fe00628773 Motivation and Incentives I (3/5): Persuasive incentives] [10m39s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=51d1afc8-7619-4b61-8303-b1fe0062871c Motivation and Incentives I (4/5): Intrinsic and Extrinsic Motivators] [24m] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=807538d7-1ee2-4637-a11c-b1fe006287a0 Motivation and Incentives I (5/5): Wrapup and Takeaways] [5m43s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=e6b477d9-0875-4518-ae68-b1fe00630daa Motivation and Incentives II (1/3): Introduction and gaming the system] [21m02s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=f843dd2a-b449-46bb-80c5-b1fe00630d4d Motivation and Incentives II (2/3): Motivation crowding and group dynamics] [18m12s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=48611268-81e2-4c0e-8bee-b1fe00630d87 Motivation and Incentives II (3/3): Takeaways] [4m01s] '''Resources:''' * [https://canvas.uw.edu/files/124597313/download?download_frd=1 Reading Note #1] (Requires Canvas access) * [https://canvas.uw.edu/files/124523188/download?download_frd=1 Lecture Slides for Motivations and Incentives I] (Requires Canvas access) * [https://canvas.uw.edu/files/124523190/download?download_frd=1 Lecture Slides for Motivations and Incentives II] (Requires Canvas access) * [https://canvas.uw.edu/files/124964184/download?download_frd=1 Case Boards (Yelp)] (Requires Canvas access) * [https://canvas.uw.edu/files/124964183/download?download_frd=1 Case Boards (Twitch)] (Requires Canvas access) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=a9c4d18a-f73d-40bc-970f-b204006700f7 Case Video (Yelp)] (Requires Canvas access) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=0a52c913-9de0-41a4-92d3-b204006700fc Case Video (Twitch)] (Requires Canvas access) '''Required background reading:''' (read ''before'' class) * [[#Readings|BSOC]], Chapter 2, pg 21-70 '''Case Readings for Case #1 on Yelp:''' * [Case] Modi, Maulik. 2019. “Yelp — What Happened!!” ''Medium''. December 1, 2019. {{avail-free|https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235}} * [Case] Parikh, Anish A., Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, and Barbara Almanza. 2015. “A Qualitative Assessment of Yelp.Com Users’ Motivations to Submit and Read Restaurant Reviews.” ''Journal of Culinary Science & Technology'' 13 (1): 1–18. {{avail-canvas|1=https://canvas.uw.edu/files/124523184/download?download_frd=1}} * [Case] Stone, Madeline. 2014. “Elite Yelpers Hold Immense Power, and They Get Treated like Kings by Bars and Restaurants Trying to Curry Favor.” ''Business Insider''. August 22, 2014. {{avail-free|https://web.archive.org/web/20140824231420/https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}} <!-- {{avail-free|https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}} --> * [Case] Ha, Anthony. 2017. “Yelp Launches New Feature for Asking and Answering Questions about Any Business.” ''TechCrunch'' (blog). February 14, 2017. {{avail-free|https://techcrunch.com/2017/02/14/yelp-q-and-a/}} * [Case] Noble, Safiya Umoja. 2018. “Algorithms and Invisibility: My Interview with Kandis.” In ''Algorithms of Oppression: How Search Engines Reinforce Racism'', Illustrated edition, 172–79. New York: NYU Press. {{avail-canvas|1=https://canvas.uw.edu/files/124523187/download?download_frd=1}} '''Reasings for Case #2 on [[:wikipedia:Twitch (service)|Twitch]]:''' * [Case] Shear, Emmett. 2019. "What Streaming Means for the Future of Entertainment." TED. {{avail-free|1=https://www.ted.com/talks/emmett_shear_what_streaming_means_for_the_future_of_entertainment?subtitle=en}}<!-- https://www.youtube.com/watch?v=MMzNxiB7NRc --> [14m46s] * [Case] Clark, Taylor. 2017. “How to Get Rich Playing Video Games Online.” ''New Yorker'', November 13, 2017. {{avail-free|https://www.newyorker.com/magazine/2017/11/20/how-to-get-rich-playing-video-games-online}} * [Case] Hernandez, Patricia. 2018. “The Twitch Streamers Who Spend Years Broadcasting to No One.” ''The Verge''. July 16, 2018. {{avail-free|https://www.theverge.com/2018/7/16/17569520/twitch-streamers-zero-viewers-motivation-community}} * [Case] “The Differences Between Twitch Partner and Affiliate Programs.” 2019. ''GameOnAire'' (blog). April 5, 2019. {{avail-free|https://gameonaire.com/differences-between-partner-affiliate-twitch/}} * [Case] “Achievements.” n.d. ''Twitch''. {{avail-free|1=https://help.twitch.tv/s/article/achievements?language=en_US}} * [Case] Grayson, Nathan. 2018. “Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn.” ''Kotaku''. June 14, 2018. {{avail-free|https://kotaku.com/twitch-partners-feeling-burned-after-affiliates-receive-1826810027}} * [Case] {{avail-wp|Ai_sponge}} * [Case] {{avail-wp|Neuro-sama}} '''Optional Reading:''' * [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 1, pg 1-17 * [Case] Herskowitz, Matthew. 2024. “Meet One of the Most Prolific People on Yelp.” ''Eater''. July 18, 2024. {{avail-free|https://www.eater.com/24200490/yelp-elite-frequent-reviewer-interviewer}} * Kerr, Steven. 1975. “On the Folly of Rewarding A, While Hoping for B.” ''The Academy of Management Journal'' 18 (4): 769–83. {{avail-free|https://www.jstor.org/stable/255378}} * Gneezy, U., and A. Rustichini. 2000. “A Fine Is a Price.” ''The Journal of Legal Studies'' 29 (1): 1–17. {{avail-uw|https://www.jstor.org/stable/10.1086/468061}} * Willer, Robb. 2009. “Groups Reward Individual Sacrifice: The Status Solution to the Collective Action Problem.” ''American Sociological Review'' 74 (1): 23–43. {{avail-uw|https://www.jstor.org/stable/27736046}} * {{avail-wp|Motivation crowding theory}} <!-- add some uses and gratification thing --> === Friday October 11: DUE: Wikipedia Task #2 === Details are on the [[#Wikipedia Task #2|section of this page describing the assignment]]. === October 15 (Tuesday): Micro: Commitment === <!-- Week: #3: Micro 2/2 --> <!-- [S04-W03-1/2] Commitment --><!-- [S05-W03-2/2] Lockin, Conflict --> '''Lectures:''' (watch ''before'' class) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=43164d0a-e979-497e-b40f-b205008efd28 Commitment I (1/5): Introduction] [4m06s] (Requires Canvas Access) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=01daab99-8e99-4049-915e-b205008efba4 Commitment I (2/5): Identity-based] [10m36s] (Requires Canvas Access) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=7feebc13-3a22-4c67-b848-b205008efb31 Commitment I (3/5): Bonds-based] [10m08s] (old version, see announcements) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=f476d5e5-a0b3-4015-b935-b205008efb7b Commitment I (4/5): Normative] [8m49s] (old version, see announcements) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=9fb7e269-d08c-46d7-986b-b205008efd03 Commitment I (5/5): Needs-based] [5m42s] (old version, see announcements) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=481c5a69-c0a8-44b4-8cd0-b205008f6944 Commitment II (1/2): Lockin] [19m12s] (Requires Canvas Access) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=c78f34dc-5675-4cc5-aa0f-b205008f68f6 Commitment II (2/2): Engagement versus Commitment] [9m04s] (Requires Canvas Access) '''Resources:''' * [https://canvas.uw.edu/files/124964090/download?download_frd=1 Reading Note #2] (Requires Canvas access) * [https://canvas.uw.edu/files/124964146/download?download_frd=1 Lecture Slides for Commitment I] (Requires Canvas access) * [https://canvas.uw.edu/files/124964149/download?download_frd=1 Lecture Slides for Commitment II] (Requires Canvas access) * [Case Boards] (Requires Canvas access) {{forthcoming}} '''Required Reading:''' (read ''before'' class) * [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 3, pg 77-112 (§1-4) '''Required Readings for Case #1 on Wikipedia:''' We're going to be doing our first Wikipedia case. To do so, we'll be looking at five different "WikiProject" communities within English Wikipedia. In some of these cases, there is an enormous amount of material on the pages and subpages. Poke around for 10 minutes or so on each until you get a sense for who is participating and how and why people build commitment to the WikiProject such that you will be comfortable answering the questions in the reading note. Please ''do not'' try to post or disrupt on the project for the purposes of this assignment in any way. We're guests in their communities and you only need to look: * [Case] [https://en.wikipedia.org/wiki/Wikipedia:WikiProject_Women_in_Red WikiProject Women in Red] * [Case] [https://en.wikipedia.org/wiki/Wikipedia:WikiProject_Military_history WikiProject Military History] * [Case] [https://en.wikipedia.org/wiki/Wikipedia:Department_of_Fun Department of Fun] * [Case] [https://en.wikipedia.org/wiki/Wikipedia:WikiProject_Guild_of_Copy_Editors Guild of Copy Editors] * [Case] [https://en.wikipedia.org/wiki/Wikipedia:WikiProject_Seattle WikiProject Seattle] '''Required Readings for Case #2 on microblogging:''' * [Case] Romano, Aja. 2018. “How Facebook Made It Impossible to Delete Facebook.” ''Vox''. March 22, 2018. {{avail-free|1=https://www.vox.com/culture/2018/3/22/17146776/delete-facebook-how-to-quit-difficult}} * [Case] Feiner, Lauren. 2021. “Facebook Expands the Types of Data Users Can Transfer to Other Services." ''CNBC''. April 19, 2021. {{avail-free|1=https://www.cnbc.com/2021/04/19/facebook-expands-the-types-of-data-users-can-transfer-to-other-services.html}} * [Case] Choudary, Sangeet Paul. 2014. “Reverse Network Effects: Why Today’s Social Networks Can Fail as They Grow Larger.” ''Wired'', March 13, 2014. {{avail-free|1=https://web.archive.org/web/20240606203338/https://www.wired.com/insights/2014/03/reverse-network-effects-todays-social-networks-can-fail-grow-larger/}} * [Case] Mir, Rory, and Ross Schulman. 2024. “What’s the Difference Between Mastodon, Bluesky, and Threads?” ''Electronic Frontier Foundation''. June 18, 2024. {{avail-free|https://www.eff.org/deeplinks/2024/06/whats-difference-between-mastodon-bluesky-and-threads}} * [Case] Peters, Jay. 2022. "Twitter is blocking links to Mastodon." ''The Verge''. December 15, 2022. {{avail-free|1=https://www.theverge.com/2022/12/15/23512113/twitter-blocking-mastodon-links-elon-musk-elonjet}} * [Case] Ingram, David. 2024 "Fewer people using Elon Musk's X as it struggles to keep users" MSNBC March 22, 2024. {{avail-free|https://www.nbcnews.com/tech/tech-news/fewer-people-using-elon-musks-x-struggles-keep-users-rcna144115}} '''Optional Readings:''' * [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 3, pg 112-115 (§5) * Hill, Benjamin Mako, and Andrés Monroy-Hernández. 2013. “The Remixing Dilemma: The Trade-off between Generativity and Originality.” ''American Behavioral Scientist'' 57 (5): 643–63. {{avail-uw|https://doi.org/10.1177/0002764212469359}} * Preece, Jennifer, and Ben Shneiderman. 2009. “The Reader-to-Leader Framework: Motivating Technology-Mediated Social Participation.” ''AIS Transactions on Human-Computer Interaction'' 1 (1): 13–32. {{avail-free|https://aisel.aisnet.org/thci/vol1/iss1/5/}} * Schoenebeck, Sarita Yardi. 2013. “The Secret Life of Online Moms: Anonymity and Disinhibition on YouBeMom.Com.” In ''Seventh International AAAI Conference on Weblogs and Social Media''. {{avail-free|https://www.aaai.org/ocs/index.php/ICWSM/ICWSM13/paper/view/5973}} * {{avail-wp|Exit, Voice, and Loyalty}} '''Optional Readings for Case #1 on Wikipedia:''' * [Case] Jemielniak, Dariusz, Agnieszka Rychwalska, Szymon Talaga, and Karolina Ziembowicz. 2021. “Wikiproject Tropical Cyclones: The Most Successful Crowd-Sourced Knowledge Project with near Real-Time Coverage of Extreme Weather Phenomena.” ''Weather and Climate Extremes'' 33 (September):100354. {{avail-free|https://doi.org/10.1016/j.wace.2021.100354}} * [Case] Morgan, Jonathan T., Michael Gilbert, David W. McDonald, and Mark Zachry. 2013. “Project Talk: Coordination Work and Group Membership in WikiProjects.” In ''Proceedings of the 9th International Symposium on Open Collaboration'', 1–10. WikiSym ’13. New York, NY, USA: Association for Computing Machinery. {{avail-uw|https://doi.org/10.1145/2491055.2491058}} '''Optional Readings for Case #2 on Microblogging:''' * [Case] [https://www.zdnet.com/article/i-tried-replacing-twitter-with-bluesky-threads-and-mastodon-heres-what-i-found/ Comparison of Bluesky, Threads and Mastodon] * [Case] Ravenscraft, Eric. 2020. "How to Spot--and Avoid--Dark Patterns on the Web" Wired. July 29, 2020. {{avail-free|https://www.wired.com/story/how-to-spot-avoid-dark-patterns/}} === Friday October 18: DUE: Wikipedia Task #3 === Details are on the [[#Wikipedia Task #3|section of this page describing the assignment]]. === October 22 (Tuesday): Meso: Norms & Rules === <!-- Week: #4: Meso 1/2 --> <!-- [S06-W04-1/2] --><!-- [S07-W04-2/2] --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === Friday October 25: DUE: Wikipedia Task #4 === Details are on the [[#Wikipedia Task #4|section of this page describing the assignment]]. === October 29 (Tuesday): Meso: Moderation & Socialization === <!-- Week: #5: Meso 2/2 --> <!-- [S08-W05-1/2] --><!-- [S09-W05-2/2] --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === Friday November 1: DUE: Wikipedia Task #5 === Details are on the [[#Wikipedia Task #4|section of this page describing the assignment]]. === November 5 (Tuesday): Macro: Community Ecologies === <!-- Week: #6: Macro 1/2 --> <!-- [S10-W06-1/2] --><!-- [S11-W06-2/2] --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === Friday November 8: DUE: Wikipedia Task #6 === Details are on the [[#Wikipedia Task #6|section of this page describing the assignment]]. === November 12 (Tuesday): Macro: Spillovers, Raids, and Culture === <!-- Week: #7: Macro 2/2 --> <!-- [S12-W07-1/2] --><!-- [S13-W07-2/2] --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === Friday November 15: DUE: Wikipedia Tasks #7-A and #7-B === * [[#Wikipedia Task #7-A]] which involves finishing your Wikipedia article * [[#Wikipedia Task #7-B]] which involves producing and turning in a Wikipedia advising report === November 19 (Tuesday): Challenges and Frontiers: Two topics of your choice === <!-- Week: #8: Challenges 1/2 --><!-- [S14-W08-1/2] --><!-- [S15-W08-2/2] --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === November 26 (Tuesday): Challenges and Frontiers: Two topics of your choice === <!-- Week: #9: Challenges 1/2 --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === December 3 (Tuesday): Final Presentations === <!-- Week: #10: Final Presentations --> <!-- [S19-W11-1/2] --><!-- [S20-W11-2/2] --> '''Resources:''' * The [[/Final presentations]] page contains details on the final presentation sessions including due dates/times, instructions, and so on. {{forthcoming}} * The poster content should be an overview and preview of your final project. Details on the expectations for the final project are on [[#Project 2: Community Advising Project]] section of the syllabus. '''No readings.''' The final classes will be devoted entirely to presentations. <!-- Week: #12: Final Project --> === Friday December 13: DUE: Final Projects === Details are on the [[#Project 2: Final Project]] section of this page.
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