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  • 14:05, 26 September 2023 Jdfoote talk contribs created page Communication and Social Networks (Fall 2023)/granovetter summary (Created page with "This 1973 paper by Mark Granovetter discusses the strength of weak ties in social networks. Granovetter argues that weak social ties, connections between individuals who do not interact frequently, play an important role in diffusion of information and opportunities. Weak ties act as bridges between densely knit cliques and groups, allowing ideas and information to spread beyond tightly knit social circles. Granovetter defines the strength of an interpersonal tie as a...")