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Public Speaking (Summer 2019)/Primer on Rhetoric
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=== Style === Once you know what you will say and the order in which you will say it, then you can begin to focus more on the details of exactly how you will say it. Some speeches are stylistically rich (Abraham Lincoln’s Gettysburg Address is a famous example) while others are more stylistically plain (say, a business presentation), yet both have a type of style. The rhetorician Cicero talked about high, middle, and low styles in public speaking. We are probably familiar with the high style; many political orators use it for famous speeches. In the U.S. the State of the Union Address is usually delivered in a middle or high style. We are also probably familiar with the low style. If not, watch a television talk show; here the style is very casual. Ultimately, style is governed by the topic and the audience you are addressing. In this class, we are concerned most with the middle and middle-high style. You should think strategically about your style and how your audience will hear and understand your words. The three main speech assignments move from low-middle style (impromptu speech), to middle style (informative speech), to middle-high style (advocacy speech).
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