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CommunityData:Fall 2024: I 320S / I 320U: Topics in Social Informatics and User Experience Design: Online Communities
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=== Thursday, August 29th: Motivation I === '''Goals for the day''' * Understand the distinction between ''intrinsic'' and ''extrinsic'' motivations and its significance to designing and building online communities. * Discuss the Yelp Case. * Ensure everyone is prepared to complete the Wikipedia assignment. '''Assigned Reading''' * [Case] Maulik Modi. 2019. "Yelp— What Happened!!" {{avail-free|https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235}} * [Case] Parikh, Anish A., Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, and Barbara Almanza. 2015. “A Qualitative Assessment of Yelp.Com Users’ Motivations to Submit and Read Restaurant Reviews.” Journal of Culinary Science & Technology 13 (1): 1–18. https://doi.org/10.1080/15428052.2014.952474. {{avail-canvas|https://utexas.instructure.com/files/79319497/download}} * [Case] Stone, Madeline. 2014. “Elite Yelpers Hold Immense Power, and They Get Treated like Kings by Bars and Restaurants Trying to Curry Favor.” Business Insider. August 22, 2014. https://www.businessinsider.com/how-to-become-yelp-elite-2014-8. {{avail-free|https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}} * [Case] Ha, Anthony. 2017. “Yelp Launches New Feature for Asking and Answering Questions about Any Business.” TechCrunch (blog). February 14, 2017. http://techcrunch.com/2017/02/14/yelp-q-and-a/. {{avail-free|http://techcrunch.com/2017/02/14/yelp-q-and-a/}} '''Optional Reading''' * [https://direct-mit-edu.ezproxy.lib.utexas.edu/books/book/2912/Building-Successful-Online-CommunitiesEvidence BSOC], Chapter 2, pg 21-69 * Kerr, Steven. 1975. "On the Folly of Rewarding A, While Hoping for B", The Academy of Management Journal, Vol. 18, No. 4 (Dec., 1975), pp. 769-783 (15 pages) {{avail-free|https://www.jstor.org/stable/255378}} * https://en.wikipedia.org/wiki/Gaming_the_system - Greezy, Uri, and Rustichini, Aldo. (2000) "A Fine is a Price" The Journal of Legal Studies. Vol. 29, No. 1 (January 2000), pp. 1-17 (18 pages) {{avail-free|https://www.jstor.org/stable/10.1086/468061}} * https://en.wikipedia.org/wiki/Motivation_crowding_theory * Willer, Robb (2009) "Groups Reward Individual Sacrifice: The Status Solution to the Collective Action Problem" American Sociological Review Volume 74, Issue 1 {{avail-free|https://www.jstor.org/stable/27736046}} <span id="friday-august-30th"></span>
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