Editing Online Communities (UW COM481 Spring 2024) (section)

=== April 2 (Tuesday): Motivation (Part II), Twitch ===
'''Lectures:''' (watch ''before'' class)
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=8680d8c0-68d8-4b3d-a287-b14000239c52 Class Preview]  ''← Start Here''
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=c2c9a572-0423-4ba0-93d2-b13f0153e1dd Motivation and Incentives (Part II) 1/3): Gaming the system] [17m51s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=8a419004-34f2-4baa-95da-b13f01541e36 Motivation and Incentives (Part II) 2/3): Motivation crowding and group dynamics] [15m09s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=d4834d6d-2db0-43d2-bf86-b13f01544e70 Motivation and Incentives (Part II) 3/3): Takeaways] [5m02s]
* [Case] [https://youtu.be/MMzNxiB7NRc Twitch co-founder Emmett Shear] (Alternate no-ad link....but it's not working for me: [https://www.ted.com/talks/emmett_shear_what_streaming_means_for_the_future_of_entertainment]) [14m46s]

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'''Resources:'''

* [https://canvas.uw.edu/files/118447050/download?download_frd=1 Reading Note #2] (Requires Canvas access)
* [https://canvas.uw.edu/files/118447550/download?download_frd=1 Preview Slides] (Requires Canvas access)
* [https://canvas.uw.edu/files/117852044/download?download_frd=1 Lecture Slides] (Requires Canvas access)
* [https://canvas.uw.edu/files/118766173/download?download_frd=1 Class Slides] (Requires Canvas access)
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=c178f3f5-07ff-4ade-8dc6-b146011fcfba Class Video Recording] (Requires Canvas access)
* [https://canvas.uw.edu/files/118820424/download?download_frd=1 Case Boards] (Requires Canvas access)


'''Required Readings:'''

*  [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 2, pg 41-70 (Sections 4-7)

For the case, we're going to talk about [[:wikipedia:Twitch (service)|Twitch]]:

* [Case] Clark, Taylor. 2017. “How to Get Rich Playing Video Games Online.” New Yorker, November 13, 2017. https://www.newyorker.com/magazine/2017/11/20/how-to-get-rich-playing-video-games-online. {{avail-free|https://www.newyorker.com/magazine/2017/11/20/how-to-get-rich-playing-video-games-online}}
* [Case]  Hernandez, Patricia. 2018. “The Twitch Streamers Who Spend Years Broadcasting to No One.” The Verge. July 16, 2018. https://www.theverge.com/2018/7/16/17569520/twitch-streamers-zero-viewers-motivation-community. {{avail-free|https://www.theverge.com/2018/7/16/17569520/twitch-streamers-zero-viewers-motivation-community}}
* [Case] “The Differences Between Twitch Partner and Affiliate Programs.” 2019. GameOnAire (blog). April 5, 2019. https://gameonaire.com/differences-between-partner-affiliate-twitch/. {{avail-free|https://gameonaire.com/differences-between-partner-affiliate-twitch/}}
* [Case] “Achievements.” n.d. Twitch. Accessed January 7, 2020. https://help.twitch.tv/s/article/achievements?language=en_US. {{avail-free|1=https://help.twitch.tv/s/article/achievements?language=en_US}}
* [Case] Grayson, Nathan. 2018. “Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn.” Kotaku. June 14, 2018. https://kotaku.com/twitch-partners-feeling-burned-after-affiliates-receive-1826810027. {{avail-free|https://kotaku.com/twitch-partners-feeling-burned-after-affiliates-receive-1826810027}}
* [Case] AI Sponge https://en.wikipedia.org/wiki/Ai_sponge
* [Case] Neuro-sama https://en.wikipedia.org/wiki/Neuro-sama



'''Optional Readings:'''
* Kerr, Steven. 1975. "On the Folly of Rewarding A, While Hoping for B", The Academy of Management Journal, Vol. 18, No. 4 (Dec., 1975), pp. 769-783 (15 pages) {{avail-free|https://www.jstor.org/stable/255378}}
* https://en.wikipedia.org/wiki/Gaming_the_system
* Greezy, Uri, and Rustichini, Aldo. (2000) "A Fine is a Price" The Journal of Legal Studies. Vol. 29, No. 1 (January 2000), pp. 1-17 (18 pages) {{avail-free|https://www.jstor.org/stable/10.1086/468061}}
* https://en.wikipedia.org/wiki/Motivation_crowding_theory
* Willer, Robb (2009) "Groups Reward Individual Sacrifice: The Status Solution to the Collective Action Problem" American Sociological Review Volume 74, Issue 1 {{avail-free|https://www.jstor.org/stable/27736046}}