Editing Building Successful Online Communities (Spring 2021) (section)

=== April 6 (Tuesday): Motivation ===

'''Resources:'''

* [https://canvas.uw.edu/courses/1448701/files/folder/Reading%20Notes?preview=75731115 Week 2 Reading Note] (Requires Canvas access)
* [https://canvas.uw.edu/courses/1448701/files/folder/Slides?preview=75725598 Lecture Slides for Motivation 1/2] (Requires Canvas access)
* [https://canvas.uw.edu/courses/1448701/files/folder/Slides?preview=75725595 Lecture Slides for Motivation 2/2] (Requires Canvas access)
* [https://canvas.uw.edu/courses/1448701/files/folder/Case%20Boards?preview=75935619 Case Boards: Yelp] (Requires Canvas access)
* [https://canvas.uw.edu/courses/1448701/files/folder/Case%20Boards?preview=75935618 Case Boards: Twitch] (Requires Canvas access)
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=6528f608-827d-4f85-bb4e-ad03015c04cb Class and Case Discussion Video] (Requires Canvas access)

'''Lectures:''' (watch ''before'' class)

* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=65033769-cf8c-4ef2-86a2-acfd006c5366 Motivation and Incentives (Part 1/6): Introduction and Framing] [13m38s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=d080d8ed-f661-47d0-a875-acfd006c53ed Motivation and Incentives (Part 2/6): Motivating Participation through Asking] [9m54s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=4853be6c-1cfa-41de-9356-acfd006c5463 Motivation and Incentives (Part 3/6): Intrinsic and Extrinsic Motivators] [20m53s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=c45065ac-d402-4d2e-a4ac-acfd006c54cb Motivation and Incentives (Part 4/6): Gaming the system] [17m51s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=f3165d30-5aa0-4410-a33e-acfd006c527b Motivation and Incentives (Part 5/6): Motivation crowding and group dynamics] [15m09s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=83e205fd-a671-4147-9eb4-acfd006c52ef Motivation and Incentives (Part 6/6): Takeaways] [5m02s]

'''Required Readings:'''
* BSOC, Chapter 2, pg 21-70
* Frey, Bruno S., and Reto Jegen. 2001. “Motivation Crowding Theory.” Journal of Economic Surveys 15 (5): 589–611. https://doi.org/10.1111/1467-6419.00150. {{avail-uw|https://doi.org/10.1111/1467-6419.00150}}
* Case 1: [[:wikipedia:Yelp|Yelp]] and the many reasons (and ways!) people might use it.
** [Case] Modi, Maulik. 2019. “Yelp — What Happened!!” Medium. December 1, 2019. https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235. {{avail-free|https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235}}
** [Case] Parikh, Anish A., Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, and Barbara Almanza. 2015. “A Qualitative Assessment of Yelp.Com Users’ Motivations to Submit and Read Restaurant Reviews.” Journal of Culinary Science & Technology 13 (1): 1–18. https://doi.org/10.1080/15428052.2014.952474. ''[[https://canvas.uw.edu/files/75246077/download?download_frd=1 Available in Canvas]]''
** [Case] Stone, Madeline. 2014. “Elite Yelpers Hold Immense Power, and They Get Treated like Kings by Bars and Restaurants Trying to Curry Favor.” Business Insider. August 22, 2014. https://www.businessinsider.com/how-to-become-yelp-elite-2014-8. {{avail-free|https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}}
** [Case] Ha, Anthony. 2017. “Yelp Launches New Feature for Asking and Answering Questions about Any Business.” TechCrunch (blog). February 14, 2017. http://social.techcrunch.com/2017/02/14/yelp-q-and-a/. {{avail-free|http://social.techcrunch.com/2017/02/14/yelp-q-and-a/}}
* Case 2: [[:wikipedia:Twitch (service)|Twitch]] and changes to their affiliate program
** [Case] Clark, Taylor. 2017. “How to Get Rich Playing Video Games Online.” New Yorker, November 13, 2017. https://www.newyorker.com/magazine/2017/11/20/how-to-get-rich-playing-video-games-online. {{avail-free|https://www.newyorker.com/magazine/2017/11/20/how-to-get-rich-playing-video-games-online}}
** [Case]  Hernandez, Patricia. 2018. “The Twitch Streamers Who Spend Years Broadcasting to No One.” The Verge. July 16, 2018. https://www.theverge.com/2018/7/16/17569520/twitch-streamers-zero-viewers-motivation-community. {{avail-free|https://www.theverge.com/2018/7/16/17569520/twitch-streamers-zero-viewers-motivation-community}}
** [Case] “The Differences Between Twitch Partner and Affiliate Programs.” 2019. GameOnAire (blog). April 5, 2019. https://gameonaire.com/differences-between-partner-affiliate-twitch/. {{avail-free|https://gameonaire.com/differences-between-partner-affiliate-twitch/}}
** [Case] “Achievements.” n.d. Twitch. Accessed January 7, 2020. https://help.twitch.tv/s/article/achievements?language=en_US. {{avail-free|1=https://help.twitch.tv/s/article/achievements?language=en_US}}
** [Case] Grayson, Nathan. 2018. “Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn.” Kotaku. June 14, 2018. https://kotaku.com/twitch-partners-feeling-burned-after-affiliates-receive-1826810027. {{avail-free|https://kotaku.com/twitch-partners-feeling-burned-after-affiliates-receive-1826810027}}