Editing Online Communities (UW COM481 Spring 2024) (section)

=== March 28 (Thursday): Motivation (Part I), Yelp ===

'''Lectures:''' (watch ''before'' class)

* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=5a462301-4c21-4369-98ee-b13a01674ec7 Class Preview] ''← Start Here''
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=9a86fe55-1949-4da5-b6c8-b1350121c8e0 Motivation and Incentives 1 (Part 1/3): Introduction and Framing] [13m38s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=5ba60da9-c95b-4154-9c56-b1350121c92e Motivation and Incentives 1 (Part 2/3): Motivating Participation through Asking] [9m54s]
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=130ad4c4-706d-4d42-96ca-b1350121c9d4 Motivation and Incentives 1 (Part 3/3): Intrinsic and Extrinsic Motivators] [20m53s]

'''Resources:'''

* [https://canvas.uw.edu/files/118185235/download?download_frd=1 Reading Note #1] (Requires Canvas access) ''← looking for the prep questions that will be used for the cold call? They're in here!''
* [https://canvas.uw.edu/files/118185399/download?download_frd=1 Class Preview Slides] (Requires Canvas access)
* [https://canvas.uw.edu/files/117852045/download?download_frd=1 Motivation Lecture Slides] (Requires Canvas access)
* [https://canvas.uw.edu/files/118520135/download?download_frd=1 Class Session Slides] (Requires Canvas access)
* [https://canvas.uw.edu/files/118531577/download?download_frd=1 Case Boards] (Requires Canvas access)
* [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=e478e2e7-e56c-492e-8a97-b14101201ac8 Class Video Recording] (Requires Canvas access)


'''Required Reading:''' (read ''before'' class)

* [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 2, pg 21-40 (Sections 1-3) 
* [Case] Modi, Maulik. 2019. “Yelp — What Happened!!” Medium. December 1, 2019. https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235. {{avail-free|https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235}}
* [Case] Parikh, Anish A., Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, and Barbara Almanza. 2015. “A Qualitative Assessment of Yelp.Com Users’ Motivations to Submit and Read Restaurant Reviews.” Journal of Culinary Science & Technology 13 (1): 1–18. [https://canvas.uw.edu/files/117852039/download?download_frd=1  LINK]
* [Case] Stone, Madeline. 2014. “Elite Yelpers Hold Immense Power, and They Get Treated like Kings by Bars and Restaurants Trying to Curry Favor.” Business Insider. August 22, 2014. https://www.businessinsider.com/how-to-become-yelp-elite-2014-8. {{avail-free|https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}}
* [Case] Ha, Anthony. 2017. “Yelp Launches New Feature for Asking and Answering Questions about Any Business.” TechCrunch (blog). February 14, 2017. https://techcrunch.com/2017/02/14/yelp-q-and-a/. {{avail-free|https://techcrunch.com/2017/02/14/yelp-q-and-a/}}
* [Case] "Algorithms and Invisibility: My Interview with Kandis" Safiya Umoja Noble, from her book ''Algorithms of Oppression'' p. 172-179 (example of Yelp interacting with a small business) [https://ebookcentral.proquest.com/lib/washington/reader.action?docID=4834260&ppg=189 UW Library Ebook]


'''Optional Reading:'''

*  [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 1, pg 1-17