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Building Successful Online Communities (Fall 2024)
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=== October 8 (Tuesday) Micro: Motivation and Incentives === <!-- [S02-W02-1/2] --> <!-- [S03-W02-2/2] --> '''Lectures:''' (watch ''before'' class) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=bf7715ac-4294-4135-8a24-b1fe006287d2 Motivation and Incentives I (1/5): Introduction and framing] [18m41s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=788c12c0-97b9-4b38-b1c2-b1fe0062874d Motivation and Incentives I (2/5): Theoretical models of motivation] [7m52s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=2f50347f-b5f0-423d-b104-b1fe00628773 Motivation and Incentives I (3/5): Persuasive incentives] [10m39s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=51d1afc8-7619-4b61-8303-b1fe0062871c Motivation and Incentives I (4/5): Intrinsic and Extrinsic Motivators] [24m] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=807538d7-1ee2-4637-a11c-b1fe006287a0 Motivation and Incentives I (5/5): Wrapup and Takeaways] [5m43s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=e6b477d9-0875-4518-ae68-b1fe00630daa Motivation and Incentives II (1/3): Introduction and gaming the system] [21m02s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=f843dd2a-b449-46bb-80c5-b1fe00630d4d Motivation and Incentives II (2/3): Motivation crowding and group dynamics] [18m12s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=48611268-81e2-4c0e-8bee-b1fe00630d87 Motivation and Incentives II (3/3): Takeaways] [4m01s] '''Resources:''' * [https://canvas.uw.edu/files/124597313/download?download_frd=1 Reading note #1] (Requires Canvas access) * [https://canvas.uw.edu/files/124523188/download?download_frd=1 Lecture slides for Motivations and Incentives I] (Requires Canvas access) * [https://canvas.uw.edu/files/124523190/download?download_frd=1 Lecture slides for Motivations and Incentives II] (Requires Canvas access) * [https://canvas.uw.edu/files/124964184/download?download_frd=1 Case boards (Yelp)] (Requires Canvas access) * [https://canvas.uw.edu/files/124964183/download?download_frd=1 Case boards (Twitch)] (Requires Canvas access) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=a9c4d18a-f73d-40bc-970f-b204006700f7 Case discussion ideo (Yelp)] (Requires Canvas access) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=0a52c913-9de0-41a4-92d3-b204006700fc Case discussion video (Twitch)] (Requires Canvas access) '''Required background reading:''' (read ''before'' class) * [[#Readings|BSOC]], Chapter 2, pg 21-70 '''Case Readings for Case #1 on Yelp:''' * [Case] Modi, Maulik. 2019. “Yelp — What Happened!!” ''Medium''. December 1, 2019. {{avail-free|https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235}} * [Case] Parikh, Anish A., Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, and Barbara Almanza. 2015. “A Qualitative Assessment of Yelp.Com Users’ Motivations to Submit and Read Restaurant Reviews.” ''Journal of Culinary Science & Technology'' 13 (1): 1–18. {{avail-canvas|1=https://canvas.uw.edu/files/124523184/download?download_frd=1}} * [Case] Stone, Madeline. 2014. “Elite Yelpers Hold Immense Power, and They Get Treated like Kings by Bars and Restaurants Trying to Curry Favor.” ''Business Insider''. August 22, 2014. {{avail-free|https://web.archive.org/web/20140824231420/https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}} <!-- {{avail-free|https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}} --> * [Case] Ha, Anthony. 2017. “Yelp Launches New Feature for Asking and Answering Questions about Any Business.” ''TechCrunch'' (blog). February 14, 2017. {{avail-free|https://techcrunch.com/2017/02/14/yelp-q-and-a/}} * [Case] Noble, Safiya Umoja. 2018. “Algorithms and Invisibility: My Interview with Kandis.” In ''Algorithms of Oppression: How Search Engines Reinforce Racism'', Illustrated edition, 172–79. New York: NYU Press. {{avail-canvas|1=https://canvas.uw.edu/files/124523187/download?download_frd=1}} '''Reasings for Case #2 on [[:wikipedia:Twitch (service)|Twitch]]:''' * [Case] Shear, Emmett. 2019. "What Streaming Means for the Future of Entertainment." TED. {{avail-free|1=https://www.ted.com/talks/emmett_shear_what_streaming_means_for_the_future_of_entertainment?subtitle=en}}<!-- https://www.youtube.com/watch?v=MMzNxiB7NRc --> [14m46s] * [Case] Clark, Taylor. 2017. “How to Get Rich Playing Video Games Online.” ''New Yorker'', November 13, 2017. {{avail-free|https://www.newyorker.com/magazine/2017/11/20/how-to-get-rich-playing-video-games-online}} * [Case] Hernandez, Patricia. 2018. “The Twitch Streamers Who Spend Years Broadcasting to No One.” ''The Verge''. July 16, 2018. {{avail-free|https://www.theverge.com/2018/7/16/17569520/twitch-streamers-zero-viewers-motivation-community}} * [Case] “The Differences Between Twitch Partner and Affiliate Programs.” 2019. ''GameOnAire'' (blog). April 5, 2019. {{avail-free|https://gameonaire.com/differences-between-partner-affiliate-twitch/}} * [Case] “Achievements.” n.d. ''Twitch''. {{avail-free|1=https://help.twitch.tv/s/article/achievements?language=en_US}} * [Case] Grayson, Nathan. 2018. “Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn.” ''Kotaku''. June 14, 2018. {{avail-free|https://kotaku.com/twitch-partners-feeling-burned-after-affiliates-receive-1826810027}} * [Case] {{avail-wp|Ai_sponge}} * [Case] {{avail-wp|Neuro-sama}} '''Optional Reading:''' * [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 1, pg 1-17 * [Case] Herskowitz, Matthew. 2024. “Meet One of the Most Prolific People on Yelp.” ''Eater''. July 18, 2024. {{avail-free|https://www.eater.com/24200490/yelp-elite-frequent-reviewer-interviewer}} * Kerr, Steven. 1975. “On the Folly of Rewarding A, While Hoping for B.” ''The Academy of Management Journal'' 18 (4): 769–83. {{avail-free|https://www.jstor.org/stable/255378}} * Gneezy, U., and A. Rustichini. 2000. “A Fine Is a Price.” ''The Journal of Legal Studies'' 29 (1): 1–17. {{avail-uw|https://www.jstor.org/stable/10.1086/468061}} * Willer, Robb. 2009. “Groups Reward Individual Sacrifice: The Status Solution to the Collective Action Problem.” ''American Sociological Review'' 74 (1): 23–43. {{avail-uw|https://www.jstor.org/stable/27736046}} * {{avail-wp|Motivation crowding theory}} <!-- add some uses and gratification thing -->
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