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Building Successful Online Communities (Fall 2024)
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== Schedule == === October 1 (Tuesday): === <!-- [S01-W01-1/1] Class Introduction & What is community? --> '''Goals for the day:''' * Collect some basic information from you all. * Provide an introduction and some context for the course (and hopefully get you excited about the rest of the quarter). * Review the course objectives and requirements. * Answer your questions about the class. * Work through any issues with the setup checklist (if there's time). '''Resources:''' * [Lecture slides for course overview] (Requires Canvas Access) {{forthcoming}} * [Lecture slides for introduction and pitch] (Requires Canvas Access) {{forthcoming}} '''Optional Readings:''' * Oldenburg, Ray. 1989. ''The great good place: Cafés, coffee shops, community centers, beauty parlors, general stores, bars, hangouts, and how they get you through the day.'' Paragon House Publishers. Chapter 1 ("The Problem of Place in America") and Chapter 2 ("The Character of Third Places"). {{avail-canvas|1=https://canvas.uw.edu/files/124523186/download?download_frd=1}} * Bruckman, Amy. 2006. "A new perspective on ‘community’ and its implications for computer-mediated communication systems." In ''Extended Abstracts of the ACM CHI Conference on Human Factors in Computing Systems'', pp. 616-621. {{avail-free|https://www.cc.gatech.edu/~asb/papers/conference/bruckman-community-chi06.pdf}} === Friday October 4: DUE: Class Checklist & Wikipedia Task #1 === '''Required Tasks:''' # Complete [[#Wikipedia Task #1]] # Complete [https://canvas.uw.edu/courses/1746366/pages/course-setup-checklist the class setup checklist] I won't mention this each week but, as a reminder, you must complete these tasks by 11:59pm Seattle time. <!-- Week #2: Micro 1/2 --> === October 8 (Tuesday) Micro: Motivation and Incentives === <!-- [S02-W02-1/2] --> <!-- [S03-W02-2/2] --> '''Lectures:''' (watch ''before'' class) * [Motivation and Incentives I (1/5): Introduction and framing] [18m41s] {{forthcoming}} * [Motivation and Incentives I (2/5): Theoretical models of motivation] [7m52s] {{forthcoming}} * [Motivation and Incentives I (3/5): Persuasive incentives] [10m39s] {{forthcoming}} * [Motivation and Incentives I (4/5): Intrinsic and Extrinsic Motivators] [24m] {{forthcoming}} * [Motivation and Incentives I (5/5): Wrapup and Takeaways] [5m43s] {{forthcoming}} * [Motivation and Incentives II (1/3): Introduction and gaming the system] [21m02s] {{forthcoming}} * [Motivation and Incentives II (2/3): Motivation crowding and group dynamics] [18m12s] {{forthcoming}} * [Motivation and Incentives II (3/3): Takeaways] [4m01s] {{forthcoming}} '''Resources:''' * [Reading Note #1] (Requires Canvas access) {{forthcoming}} * [Lecture Slides for Motivations and Incentives I] (Requires Canvas access) {{forthcoming}} * [Lecture Slides for Motivations and Incentives II] (Requires Canvas access) {{forthcoming}} * [Case Boards (Yelp)] (Requires Canvas access) {{forthcoming}} * [Case Boards (Twitch)] (Requires Canvas access) {{forthcoming}} '''Required background reading:''' (read ''before'' class) * [[#Readings|BSOC]], Chapter 2, pg 21-70 '''Case Readings for Case #1 on Yelp:''' * [Case] Modi, Maulik. 2019. “Yelp — What Happened!!” ''Medium''. December 1, 2019. {{avail-free|https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235}} * [Case] Parikh, Anish A., Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, and Barbara Almanza. 2015. “A Qualitative Assessment of Yelp.Com Users’ Motivations to Submit and Read Restaurant Reviews.” ''Journal of Culinary Science & Technology'' 13 (1): 1–18. {{forthcoming}} * [Case] Stone, Madeline. 2014. “Elite Yelpers Hold Immense Power, and They Get Treated like Kings by Bars and Restaurants Trying to Curry Favor.” ''Business Insider''. August 22, 2014. {{avail-free|https://web.archive.org/web/20140824231420/https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}} <!-- {{avail-free|https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}} --> * [Case] Ha, Anthony. 2017. “Yelp Launches New Feature for Asking and Answering Questions about Any Business.” ''TechCrunch'' (blog). February 14, 2017. {{avail-free|https://techcrunch.com/2017/02/14/yelp-q-and-a/}} * [Case] Noble, Safiya Umoja. 2018. “Algorithms and Invisibility: My Interview with Kandis.” In ''Algorithms of Oppression: How Search Engines Reinforce Racism'', Illustrated edition, 172–79. New York: NYU Press. {{forthcoming}} '''Reasings for Case #2 on [[:wikipedia:Twitch (service)|Twitch]]:''' * [Case] Shear, Emmett. 2019. "What Streaming Means for the Future of Entertainment." TED. {{avail-free|1=https://www.ted.com/talks/emmett_shear_what_streaming_means_for_the_future_of_entertainment?subtitle=en}}<!-- https://www.youtube.com/watch?v=MMzNxiB7NRc --> [14m46s] * [Case] Clark, Taylor. 2017. “How to Get Rich Playing Video Games Online.” ''New Yorker'', November 13, 2017. {{avail-free|https://www.newyorker.com/magazine/2017/11/20/how-to-get-rich-playing-video-games-online}} * [Case] Hernandez, Patricia. 2018. “The Twitch Streamers Who Spend Years Broadcasting to No One.” ''The Verge''. July 16, 2018. {{avail-free|https://www.theverge.com/2018/7/16/17569520/twitch-streamers-zero-viewers-motivation-community}} * [Case] “The Differences Between Twitch Partner and Affiliate Programs.” 2019. ''GameOnAire'' (blog). April 5, 2019. {{avail-free|https://gameonaire.com/differences-between-partner-affiliate-twitch/}} * [Case] “Achievements.” n.d. ''Twitch''. {{avail-free|1=https://help.twitch.tv/s/article/achievements?language=en_US}} * [Case] Grayson, Nathan. 2018. “Twitch Partners Feeling Burned After Affiliates Receive Features That Took Them Years To Earn.” ''Kotaku''. June 14, 2018. {{avail-free|https://kotaku.com/twitch-partners-feeling-burned-after-affiliates-receive-1826810027}} * [Case] {{avail-wp|AI sponge}} * [Case] {{avail-wp|Neuro-sama}} '''Optional Reading:''' * [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 1, pg 1-17 * [Case] Herskowitz, Matthew. 2024. “Meet One of the Most Prolific People on Yelp.” ''Eater''. July 18, 2024. {{avail-free|https://www.eater.com/24200490/yelp-elite-frequent-reviewer-interviewer}} * Kerr, Steven. 1975. “On the Folly of Rewarding A, While Hoping for B.” ''The Academy of Management Journal'' 18 (4): 769–83. {{avail-free|https://www.jstor.org/stable/255378}} * Gneezy, U., and A. Rustichini. 2000. “A Fine Is a Price.” ''The Journal of Legal Studies'' 29 (1): 1–17. {{avail-uw|https://www.jstor.org/stable/10.1086/468061}} * Willer, Robb. 2009. “Groups Reward Individual Sacrifice: The Status Solution to the Collective Action Problem.” ''American Sociological Review'' 74 (1): 23–43. {{avail-uw|https://www.jstor.org/stable/27736046}} * {{avail-wp|Motivation crowding theory}} <!-- add some uses and gratification thing --> === Friday October 11: DUE: Wikipedia Task #2 === Details are on the [[#Wikipedia Task #2|section of this page describing the assignment]]. === October 15 (Tuesday): Micro: Commitment === <!-- Week: #3: Micro 2/2 --> <!-- [S04-W03-1/2] Commitment --><!-- [S05-W03-2/2] Lockin, Conflict --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === Friday October 18: DUE: Wikipedia Task #3 === Details are on the [[#Wikipedia Task #3|section of this page describing the assignment]]. === October 22 (Tuesday): Meso: Norms & Rules === <!-- Week: #4: Meso 1/2 --> <!-- [S06-W04-1/2] --><!-- [S07-W04-2/2] --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === Friday October 25: DUE: Wikipedia Task #4 === Details are on the [[#Wikipedia Task #4|section of this page describing the assignment]]. === October 29 (Tuesday): Meso: Moderation & Socialization === <!-- Week: #5: Meso 2/2 --> <!-- [S08-W05-1/2] --><!-- [S09-W05-2/2] --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === Friday November 1: DUE: Wikipedia Task #5 === Details are on the [[#Wikipedia Task #4|section of this page describing the assignment]]. === November 5 (Tuesday): Macro: Community Ecologies === <!-- Week: #6: Macro 1/2 --> <!-- [S10-W06-1/2] --><!-- [S11-W06-2/2] --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === Friday November 8: DUE: Wikipedia Task #6 === Details are on the [[#Wikipedia Task #6|section of this page describing the assignment]]. === November 12 (Tuesday): Macro: Spillovers, Raids, and Culture === <!-- Week: #7: Macro 2/2 --> <!-- [S12-W07-1/2] --><!-- [S13-W07-2/2] --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === Friday November 15: DUE: Wikipedia Tasks #7-A and #7-B === * [[#Wikipedia Task #7-A]] which involves finishing your Wikipedia article * [[#Wikipedia Task #7-B]] which involves producing and turning in a Wikipedia advising report === November 19 (Tuesday): Challenges and Frontiers: Two topics of your choice === <!-- Week: #8: Challenges 1/2 --><!-- [S14-W08-1/2] --><!-- [S15-W08-2/2] --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === November 26 (Tuesday): Challenges and Frontiers: Two topics of your choice === <!-- Week: #9: Challenges 1/2 --> Details, readings, slides, lecture videos, and so on are {{forthcoming}}. === December 3 (Tuesday): Final Presentations === <!-- Week: #10: Final Presentations --> <!-- [S19-W11-1/2] --><!-- [S20-W11-2/2] --> '''Resources:''' * The [[/Final presentations]] page contains details on the final presentation sessions including due dates/times, instructions, and so on. {{forthcoming}} * The poster content should be an overview and preview of your final project. Details on the expectations for the final project are on [[#Project 2: Community Advising Project]] section of the syllabus. '''No readings.''' The final classes will be devoted entirely to presentations. <!-- Week: #12: Final Project --> === Friday December 13: DUE: Final Projects === Details are on the [[#Project 2: Final Project]] section of this page.
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