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Interpersonal Media (Winter 2020)
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=== January 8 (Wednesday): Motivation (Part I) === '''Resources:''' * [https://canvas.uw.edu/courses/1369415/files/61029868/download?wrap=1 Reading Note] (Requires UW Access) * [https://canvas.uw.edu/files/61044822/download?download_frd=1 Lecture Slides] (Requires UW Access) * [https://canvas.uw.edu/files/61070443/download?download_frd=1 Case Boards] (Requires UW Access) '''Required Reading:''' * BSOC, Chapter 2, pg 21-40 (Sections 1-3) * [Case] Modi, Maulik. 2019. “Yelp — What Happened!!” Medium. December 1, 2019. https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235. ''[[https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235 Available free online]]'' * [Case] Parikh, Anish A., Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, and Barbara Almanza. 2015. “A Qualitative Assessment of Yelp.Com Users’ Motivations to Submit and Read Restaurant Reviews.” Journal of Culinary Science & Technology 13 (1): 1–18. https://doi.org/10.1080/15428052.2014.952474. ''[[https://canvas.uw.edu/files/60966851/download?download_frd=1 Available in Canvas]]'' * [Case] Stone, Madeline. 2014. “Elite Yelpers Hold Immense Power, and They Get Treated like Kings by Bars and Restaurants Trying to Curry Favor.” Business Insider. August 22, 2014. https://www.businessinsider.com/how-to-become-yelp-elite-2014-8. ''[[https://www.businessinsider.com/how-to-become-yelp-elite-2014-8 Available free online]]'' * [Case] Ha, Anthony. 2017. “Yelp Launches New Feature for Asking and Answering Questions about Any Business.” TechCrunch (blog). February 14, 2017. http://social.techcrunch.com/2017/02/14/yelp-q-and-a/. ''[[http://social.techcrunch.com/2017/02/14/yelp-q-and-a/ Available free online]]'' '''Optional Reading:''' * BSOC, Chapter 1, pg 1-17
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