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Public Speaking (Summer 2019)/Advocacy Speech
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=== Excellent advocacy speeches (72 - 80) === ;Invention and Arrangement: In excellent speeches, the argument is very clear. The speaker has done a good job of making a concise case for action. The ill is well-stated and, often, well supported. The evidence merges well with the writing. By the end of the speech, the audience understands the issue’s clear and pressing need. The cure fits the need perfectly. An audience member can clearly understand how and why these particular solutions speak directly to the stated ills. Blame and consequences, when used, also work to tighten the argument. Argument congruency is an important part of excellent advocacy speeches; these stylistically written speeches stand on a foundation of crystal clear logic. Finally, the calls to action are relevant, interesting, and doable. The speaker provides sufficient information so each audience member knows what he or she must do in order to take the recommended action. Excellent speeches have a real sense of flow. None of the speech’s sections could be said to “wander” or “lack focus”; rather, each section fits perfectly with the other sections. In terms of tone, the different sections feel and sound different. The writing and delivery in the ill is different from the blame and/or calls to action. In each case, the section’s tone matches its argument. ;Style: Excellent speeches have amazingly well-crafted language. The writing and argument have merged together seamlessly. The stylistic devices are used in a way to amplify the underlying argument. Rather than having a few stylistic devices throughout the speech, the entire advocacy speech is written at a higher, grander level, thus magnifying the intensity of the argument. Yet, the stylistic devices are always appropriate to the argument and topic. ;Memory and Delivery: In excellent speeches, the delivery is additive; the delivery capitalizes on the stylistic writing and the strength of the argument to make the performance motivating and interesting. The speaker appears to command the space with presence. The speaker’s volume is appropriate for the space: loud enough to command attention, but not so loud as to reduce the range of emotion available to the speaker. The speaker’s vocal variety and pacing work to highlight the argument and the stylistic devices. The speaker builds effectively to an unmistakable conclusion.
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