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Data Into Insights (Spring 2021)/Story Time
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== 1. Brainstorm == I want you to imagine that you work for your favorite brand. This could be a website, a clothing store, a pizza chain, etc. Think about the kind of data that this business might have and the sort of insights that you might get from it. Make up an insight that you might get from this type of data, and imagine that you have been asked to give a presentation to the CEO and board about what you think the insight means and what the company should do about it. For example, maybe you love Doritos and you start with the (completely made up) insight that sales have been falling in the Southwest and you want to argue that this is because of an increasing Hispanic American population in that region, and that Doritos should introduce flavors and marketing aimed at this population.
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