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Innovation Communities (Fall 2017)
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== Schedule == === September 28: The User Innovation Paradigm === '''Resources:''' [Accessible through Canvas] * [https://canvas.uw.edu/files/43811788/download?download_frd=1 Week 1 Reading Note] * [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=43980307 Week 1 Slides — Introduction to User and Free Innovation] * [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=43980320 Week 1 Slides — General Overview] '''Assignment (due in class):''' :Think of an example of a user innovation that are you willing to share and discuss with the class. I'll be extra excited if you are the innovator! '''Required Readings:''' * von Hippel, Eric. [http://web.mit.edu/evhippel/www/democ1.htm Democratizing Innovation]. Cambridge, Massachusetts: The MIT Press, 2005. ** Chapter 1: Introduction and Overview (pgs. 1-17) ** Chapter 3: Why Many Users Want Custom Products (pgs. 33-44) ** Chapter 9: Democratizing Innovation (pgs. 121-132) * Pisano, Gary P., and Roberto Verganti. “[https://hbr.org/2008/12/which-kind-of-collaboration-is-right-for-you Which Kind of Collaboration Is Right for You.]” Harvard Business Review 86, no. 12 (2008): 78–86. ''[Also Available through UW Libraries]'' ([http://thismomentintime.wdfiles.com/local--files/collaboration/hbr_what_collab_right.pdf Alternate Link]) * von Hippel, Eric. [http://ssrn.com/abstract=2866571 Free Innovation]. Cambridge, Massachusetts: The MIT Press, 2017. ** Chapter 3: Viability Zones for Free Innovation (pgs. 37-52) '''Optional Readings:''' * Kragh, Peter, and Sandra Walder. Join the User Innovation Revolution. Users Innovate Publishing, 2012. ''[Available from Instructor]'' * Baldwin, Carliss, and Eric von Hippel. “[http://orgsci.journal.informs.org/content/22/6/1399.abstract Modeling a Paradigm Shift: From Producer Innovation to User and Open Collaborative Innovation.]” Organization Science 22, no. 6 (December 2011): 1399 –1417. ''[Also Available through UW Libraries]'' (This is mostly the same material covered in the chapter from ''Free Innovation''.) === October 5: Finding Innovations: Lead Users === '''Resources:''' [Accessible through Canvas] * [https://canvas.uw.edu/courses/1115755/files/folder/reading_notes?preview=43981425 Week 2 Reading Note] * [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=44133067 Week 2 Slides — Lead user methods] '''Required Readings:''' * von Hippel, Eric. [http://web.mit.edu/evhippel/www/democ1.htm Democratizing Innovation]. Cambridge, Massachusetts: The MIT Press, 2005. ** Chapter 2: Development of Products by Lead Users (pg 19-32) ** Chapter 10: Application: Searching for Lead User Innovations (pg 133-146) * [Case] Thomke, Stefan and Ashok Nimgade. Innovation at 3M Corp. Harvard Business School Press, 2002. [[https://canvas.uw.edu/courses/1115755/files/folder/readings?preview=44000562 Available in Canvas]] * von Hippel, Eric, Stefan Thomke, and Mary Sonnack. “[http://web.mit.edu/people/evhippel/papers/HBR%2099%20LU%20pub%20version%203M.pdf Creating Breakthroughs at 3M.]” Harvard Business Review 77, no. 5 (September 1999): 47–57. ''[Also Available through UW Libraries]'' '''Optional Readings:''' Although it's long, the Project Handbook may be extremely useful for anybody who wants to use lead user methods for their class project: * Churchill, Joan, Eric von Hippel, and Mary Sonnack. [http://evhippel.files.wordpress.com/2013/08/lead-user-project-handbook-full-version.pdf Lead User Project Handbook: A practical guide for lead user project teams.] (Selections) Finally, [https://www.youtube.com/watch?v=tNKrX1QxN6U this video] by Eric von Hippel on lead user methods. === October 12: Finding Innovations: Toolkits === '''Resources:''' [Accessible through Canvas] * [https://canvas.uw.edu/courses/1115755/files/folder/reading_notes?preview=44133071 Week 3 Reading Note] * [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=44259313 Week 3 Slides — Innovation toolkits] '''Required Readings:''' * von Hippel, Eric. [http://web.mit.edu/evhippel/www/democ1.htm Democratizing Innovation]. Cambridge, Massachusetts: The MIT Press, 2005. ** Chapter 5: Users’ Low-Cost Innovation Niches (pg 63-76) ** Chapter 11: Application: Toolkits for User Innovation and Custom Design (pg 147-164) * <strike>Hinkle, Mark. “[http://www.wired.com/insights/2013/11/open-source-a-platform-for-innovation/ Open Source: A Platform for Innovation | Innovation Insights.]” Wired: Innovation Insights, November 13, 2013.</strike> (Moved!) * <strike>Raymond, Eric S. [http://www.catb.org/esr/writings/cathedral-bazaar/cathedral-bazaar/ The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary.] Edited by Tim O’Reilly. Sebastopol, CA: O’Reilly and Associates, 1999.</strike> (Moved!) * [Case] “[http://www.economist.com/node/7963538. Living a Second Life.]” The Economist, September 28, 2006. * [Case] Kohler, Thomas, Kurt Matzler, and Johann Füller. “[http://www.sciencedirect.com/science/article/pii/S0166497208001491 Avatar-Based Innovation: Using Virtual Worlds for Real-World Innovation.]” Technovation 29, no. 6–7 (June 2009): 395–407. ''[Available through UW Libraries]'' '''Optional Readings:''' * Thomke, Stefan, and Eric von Hippel. “[http://search.ebscohost.com/direct.asp?db=bth&jid=HBR&scope=site Customers as Innovators: A New Way to Create Value.]” Harvard Business Review 80, no. 4 (April 2002): 74–81. ''[Available through UW Libraries]'' ([http://web.mit.edu/people/evhippel/papers/HBRtoolkitsaspub.pdf Alternate Link]) * von Hippel, Eric. “[http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=4730466&site=ehost-live ‘Sticky Information’ and the Locus of Problem Solving: Implications for Innovation.]” Management Science 40, no. 4 (April 1994): 429–439. ''[Available through UW Libraries]'' ([http://evhippel.files.wordpress.com/2013/08/stickyinfo.pdf Alternate Link]) * von Hippel, Eric. “[http://dx.doi.org/10.1111/1540-5885.1840247 Perspective: User Toolkits for Innovation.]” Journal of Product Innovation Management 18, no. 4 (July 2001): 247–57. ''[Available through UW Libraries]'' * von Hippel, Eric, and Ralph Katz. “[http://dx.doi.org/10.1287/mnsc.48.7.821.2817 Shifting Innovation to Users via Toolkits.]” Management Science 48, no. 7 (July 2002): 821–33. ''[Available through UW Libraries]'' === October 19: Finding Innovations: Broadcast Search and Contests === '''Resources:''' [Accessible through Canvas] * [https://canvas.uw.edu/courses/1115755/files/folder/reading_notes?preview=44287694 Week 4 Reading Notes] * [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=44412602 Week 4 Slides — Broadcast Search] '''Required Readings:''' * Howe, Jeff. “[http://www.wired.com/wired/archive/14.06/crowds.html The Rise of Crowdsourcing.]” Wired Magazine 14, no. 6 (2006): 1–4. ''[Free Online]'' * [Case] Lakhani, Karim R., InnoCentive.com (A). Harvard Business School Press, 2009. ''[[https://canvas.uw.edu/courses/1115755/files/folder/readings?preview=44287569 Available in Canvas]]'' * Boudreau, Kevin J., Nicola Lacetera, and Karim R. Lakhani. “[http://pubsonline.informs.org/doi/abs/10.1287/mnsc.1110.1322 Incentives and Problem Uncertainty in Innovation Contests: An Empirical Analysis.]” Management Science 57, no. 5 (May 2011): 843–863. ''[Available through UW Libraries]'' * Wright, Randall S. “[http://www.technologyreview.com/view/515751/thinking-of-running-an-open-innovation-contest-think-again/ Thinking of Running an Open Innovation Contest? Think Again.]” MIT Technology Review, June 5, 2013. * Boudreau, Kevin J., and Karim R. Lakhani. “[http://sloanreview.mit.edu/article/how-to-manage-outside-innovation/ How to Manage Outside Innovation.]” MIT Sloan Management Review, July 1, 2009. ''[Available through UW Libraries]'' ''[[https://canvas.uw.edu/courses/1115755/files/folder/readings?preview=44391260 Alternative Link in Canvas]]'' '''Optional Reading:''' * Crowdsourcing. Cambridge, Massachusetts ; London, England: The MIT Press, 2013. ([http://www.amazon.com/Crowdsourcing-MIT-Press-Essential-Knowledge/dp/0262518473 Amazon Link]) ''[Available from Instructor]'' === October 26: Finding Innovations: Collaborative Communities === '''Resources:''' [Accessible through Canvas] * [https://canvas.uw.edu/courses/1115755/files/folder/reading_notes?preview=44448343 Week 5 Reading Notes] * [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=44573904 Week 5 Slides — Collaborative Communities Intro] * [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=44574362 Week 5 Slides — Attracting Contributors] '''Required Reading:''' * von Hippel, Eric. [http://web.mit.edu/evhippel/www/democ1.htm Democratizing Innovation]. Cambridge, Massachusetts: The MIT Press, 2005. ** Chapter 7: Innovation Communities (pg 93-106) * [Case] Rao, Hayagreeva, Robert I. Sutton, David W. Hoyt. Mozilla: Scaling Through a Community of Volunteers. Stanford Graduate School of Business, 2009. ''[[https://canvas.uw.edu/courses/1115755/files/folder/readings?preview=44448732 Available in Canvas]]'' * Hill, Benjamin Mako. [http://mako.cc/academic/hill-almost_wikipedia-DRAFT.pdf Almost Wikipedia.] ''[Free Online]'' * Murray, Fiona, and Siobhan O’Mahony. “[http://orgsci.journal.informs.org/cgi/content/abstract/18/6/1006 Exploring the Foundations of Cumulative Innovation: Implications for Organization Science.]” Organization Science 18, no. 6 (November 1, 2007): 1006–1021. ''[Available through UW Libraries]'' Also, make sure you're ready to discuss the two pieces we read on free and open source software we read two weeks ago but didn't get to in class: * Hinkle, Mark. “[http://www.wired.com/insights/2013/11/open-source-a-platform-for-innovation/ Open Source: A Platform for Innovation | Innovation Insights.]” Wired: Innovation Insights, November 13, 2013. * Raymond, Eric S. [http://www.catb.org/esr/writings/cathedral-bazaar/cathedral-bazaar/ The Cathedral and the Bazaar: Musings on Linux and Open Source by an Accidental Revolutionary.] Edited by Tim O’Reilly. Sebastopol, CA: O’Reilly and Associates, 1999. === November 2: Applications: Hackers and the Innovation Underground === '''Resources:''' [Accessible through Canvas] * [https://canvas.uw.edu/courses/1115755/files/folder/reading_notes?preview=44617030 Week 6 Reading Notes] * [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=44735118 Week 6 Slides — Hacking Cameras with CHDK] '''Required Readings:''' * Mollick, Ethan. “[http://sloanreview.mit.edu/article/tapping-into-the-underground/ Tapping into the Underground.]” MIT Sloan Management Review 46, no. 4 (2005): 21. ''[[https://canvas.uw.edu/courses/1115755/files/folder/readings?preview=44616655 Alternative link in Canvas]]'' * Rosenbaum, Ron. “[http://www.lospadres.info/thorg/lbb.html Secrets of the Little Blue Box.]” Esquire Magazine, 1971, 116. * [Case] Viard, V. Brian, and Pamela Yatsko. Blizzard v. bnetd.org: Managing Intellectual Property (A). Stanford Graduate School of Business, 2006. ''[[https://canvas.uw.edu/courses/1115755/files/folder/readings?preview=44616825 Available in Canvas]]'' * Wayner, Peter. “[http://www.nytimes.com/2010/05/27/technology/personaltech/27basics.html Tweaking a Camera to Suit a Hobby.]” The New York Times, May 26, 2010, sec. Technology / Personal Tech. '''Optional Reading:''' * Mollick, Ethan. “[http://portal.acm.org/citation.cfm?id=1067721.1067726&coll=portal&dl=ACM&idx=1067721&part=periodical&WantType=periodical&title=ACM%20SIGGROUP%20Bulletin&CFID=48537382&CFTOKEN=44000659 The Engine of the Underground: The Elite-Kiddie Divide.]” SIGGROUP Bull. 25, no. 2 (2005): 23–27. ''[Available through UW libraries]'' * Scacchi, Walt. “[http://firstmonday.org/ojs/index.php/fm/article/view/2965 Computer Game Mods, Modders, Modding, and the Mod Scene.]” First Monday 15, no. 5 (2010). ''[Free Online]'' === November 9: Applications: Creative Collaboration === '''Resources:''' * [https://canvas.uw.edu/courses/1115755/files/folder/reading_notes?preview=44776994 Week 7 Reading Notes] '''Guest Lecture (Planned):''' :[http://andresmh.com/ Andrés Monroy-Hernández] who is the director of Snap Research's Seattle based research lab will attend to talk with us about creative collaboration. Andrés is a technologist and researcher in social computing and civic media and an expert in remixing. He has a PhD from the [http://www.media.mit.edu/ MIT Media Lab]. '''Alternate Guest Lecture:''' Because Andrés was sick and had to cancel, we filled in with a talk by Mako about research into Scratch and with a talk by [http://unmad.in/ Sayamindu Dasgupta]. Sayamindu is a ''Moore/Sloan & WRF Innovation in Data Science Postdoctoral Fellow'' here at UW. Slides for the three presentations are here: * Mako's presentation on [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=44906988 Remixing in Scratch] * Sayamindu's presentation on [https://unmad.in/presentations/cscw-remixing-learning.pdf Remixing As a Pathway to Computational Thinking] * Sayamindu's presentation on [https://unmad.in/presentations/chi-scratch-community-blocks/#/ Scratch Community Blocks] The four projects that Mako talked about in his presentation are here: * Hill, Benjamin Mako, and Andrés Monroy-Hernández. 2013. “[https://doi.org/10.1177/0002764212469359 The Remixing Dilemma: The Trade-Off Between Generativity and Originality].” American Behavioral Scientist 57 (5): 643–63. ''[Available through UW Libraries]'' * Hill, Benjamin Mako, and Andrés Monroy-Hernández. 2013. “[https://doi.org/10.1145/2441776.2441893 The Cost of Collaboration for Code and Art: Evidence from a Remixing Community].” In Proceedings of the 2013 Conference on Computer Supported Cooperative Work (CSCW ’13), 1035–1046. New York, New York: ACM. ''[Available through UW Libraries]'' * Hill, Benjamin Mako, Andrés Monroy-Hernández, and Kristina Olson. 2010. “[https://www.aaai.org/ocs/index.php/ICWSM/ICWSM10/paper/view/1533 Responses to Remixing on a Social Media Sharing Website].” In Proceedings of the 4th AAAI Conference on Weblogs and Social Media (ICWSM ’10), 74–81. Palo Alto, California: AAAI Press. ''[Available through UW Libraries]'' * Monroy-Hernández, Andrés, Benjamin Mako Hill, Jazmin Gonzalez-Rivero, and danah boyd. 2011. “[https://doi.org/10.1145/1978942.1979452 Computers Can’t Give Credit: How Automatic Attribution Falls Short in an Online Remixing Community].” In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI ’11), 3421–3430. New York, New York: ACM Press. ''[Available through UW Libraries]'' The two projects that Sayamindu presented about are available online here: * Dasgupta, Sayamindu, and Benjamin Mako Hill. 2017. “[https://doi.org/10.1145/3025453.3025847 Scratch Community Blocks: Supporting Children As Data Scientists].” In Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems (CHI ’17), 3620–3631. New York, New York: ACM Press. ''[Available Free Online]'' * Dasgupta, Sayamindu, William Hale, Andrés Monroy-Hernández, and Benjamin Mako Hill. 2016. “[https://doi.org/10.1145/2818048.2819984 Remixing As a Pathway to Computational Thinking].” In Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing (CSCW ’16), 1438–1449. New York, New York: ACM. ''[Available Free Online]'' '''Required Readings:''' * Lessig, Lawrence. [https://archive.org/stream/LawrenceLessigRemix/Remix-o.txt Remix: Making Art and Commerce Thrive in the Hybrid Economy]. Penguin Press HC, 2008. (Introduction) ''[Available Free Online]'' * [Skim] Agapie, Elena, Jaime Teevan, and Andrés Monroy-Hernández. 2015. “[https://www.aaai.org/ocs/index.php/HCOMP/HCOMP15/paper/view/11595 Crowdsourcing in the Field: A Case Study Using Local Crowds for Event Reporting].” In Proceedings of the Third AAAI Conference on Human Computation and Crowdsourcing. Palo Alto, California: AAAI. ''[Available through UW Libraries]'' * [Skim] Cranshaw, Justin, Andrés Monroy-Hernández, and S.A. Needham. 2016. “[https://doi.org/10.1145/2858036.2858573 Journeys & Notes: Designing Social Computing for Non-Places].” In Proceedings of the 2016 CHI Conference on Human Factors in Computing Systems, 4722–4733. CHI ’16. New York, New York: ACM. ''[Available through UW Libraries]'' * [Video Case] Lakhani, Karim R., and Zahra Kanji. Threadless: The Business of Community. Harvard Business School Press, 2008. ''[See link in [https://canvas.uw.edu/courses/1039304/discussion_topics/3329004 Week 7 Announcement] in Canvas.]'' '''Optional Readings:''' * Sinnreich, Aram. Mashed Up: Music, Technology, and the Rise of Configurable Culture. University of Massachusetts Press, 2010. ''[Available from Instructor]'' * Vaidhyanathan, Siva. Copyrights and Copywrongs: The Rise of Intellectual Property and How It Threatens Creativity. New York: New York University Press, 2001. ''[Available from Instructor]'' * Hill, Benjamin Mako, and Andrés Monroy-Hernández. “[http://doi.org/10.1177/0002764212469359 The Remixing Dilemma The Trade-Off Between Generativity and Originality.]” American Behavioral Scientist 57, no. 5 (May 1, 2013): 643–663. ''[Available through UW Libraries]'' === November 16: Applications: Ecological Perspectives === '''Resources:''' [Accessible through Canvas] * [https://canvas.uw.edu/courses/1115755/files/folder/reading_notes?preview=44910386 Week 8 Reading Notes] (from Nate TeBlunthuis) * [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=45047762 Week 8 Slides — Ecological Perspectives on Innovation Communities] (from Nate TeBlunthuis) '''Required Readings:''' * Hoff, Lynn. [https://www.youtube.com/watch?v=i-yl6RUba6E Introduction to Organizational Ecology]. A short Youtube video that explains the basics of organizational ecology. * George, Cherian. [https://www.gsb.stanford.edu/insights/rise-mighty-microbrew The Rise of the Mighty Microbrew], Stanford Graduate School Insights. 2002 * Meyer, Marc H.and Seliger, Robert. [http://sloanreview.mit.edu/article/product-platforms-in-software-development/ Product Platforms in Software Development], MIT Sloan Management Review, 1998 [https://canvas.uw.edu/files/45014086/download?download_frd=1 Alternative link in canvas] Our case will about a website called Area 51 on a platform called [http://stackexchange.org/ Stack Exchange]. There's nothing to read but I want you to spend an at least 45 minutes reading about the site and exploring things: * [Case] [https://en.wikipedia.org/wiki/Stack_Exchange Stack Exchange article on Wikipedia] and [https://stackexchange.com/sites list of sites] * [Case] [https://area51.stackexchange.com/ Area 51] (Click through and explore 5-6 proposals at different stages) * [Case] [https://area51.stackexchange.com/faq Area 51 FAQ] '''Optional Reading:''' * Zhu, Haiyi, Jilin Chen, Tara Matthews, Aditya Pal, Hernan Badenes, and Robert E. Kraut. 2014. “[https://doi.org/10.1145/2556288.2557348 Selecting an Effective Niche: An Ecological View of the Success of Online Communities].” In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI ’14), 301–310. New York, New York: ACM. * TeBlunthuis, Nathan Shaw, Aaron Hill, Benjamin Mako. 2017. [https://canvas.uw.edu/courses/1115755/files/folder/readings?preview=44907268 Density dependence without resource partitioning on an online petitioning platform]. Working Paper. === November 23: NO CLASS, Thanksgiving Day! === === November 30: Applications: Human Computation === '''Resources:''' [Accessible through Canvas] * [https://canvas.uw.edu/courses/1115755/files/folder/reading_notes?preview=45100958 Week 9 Reading Notes] <!--* [https://canvas.uw.edu/courses/1115755/files/folder/slides?preview=45047762 Week 8 Slides — Ecological Perspectives on Innovation Communities] --> The class will focus on issues in crowdsourcing and human computation. Our discussion will emphasize [http://mturk.com/ Amazon's Mechanical Turk Marketplace] and [https://www.zooniverse.org/ Zooniverse]. '''Guest Lecture:''' :We'll have a guest lecture from [https://www.microsoft.com/en-us/research/people/justincr/ Justin Cranshaw] at Microsoft Research. He's a researchers at FUSE Labs at Microsoft Research focusing on social computing and human-computer interaction. He's going to talk about a system he built called [https://calendar.help/ calendar.help] which is a system that brings together humans and algorithms in a novel way. '''Required Readings:''' * von Ahn, Luis. [https://www.ted.com/talks/luis_von_ahn_massive_scale_online_collaboration?language=en Massive Scale Human Collaboration] (TedX video lecture). * Chris Lintott's TEDxCERN talk on [https://www.youtube.com/watch?v=kvpUiBqHoVM How to discover a planet from your sofa]. 2013. * Shaw, A. (2015). [https://canvas.uw.edu/courses/1115755/files/folder/readings?preview=45100097 Hired Hands and Dubious Guesses: Adventures in Crowdsourced Data Collection]. In E. Hargittai & C. Sandvig (Eds.), Digital Research Confidential: The Secrets of Studying Behavior Online. The MIT Press. ''[Available in Canvas]'' Additionally, I'll want you to skim these three. Although I have no expectation that you'll be finishing these, it's essential that you do so in order to complete the in class assignment we'll be doing instead of a case: * [https://docs.aws.amazon.com/AWSMechTurk/latest/RequesterUI/Introduction.html Amazon Mechanical Turk Requester UI Guide] ''[Skim, but make sure you're ready to submit tasks.]'' * [https://mturkpublic.s3.amazonaws.com/docs/MTURK_BP.pdf Amazon Mechanical Turk Best Practices Guide]. ''[Skim, but make sure you're ready to submit tasks.]'' * Cranshaw, Justin, Emad Elwany, Todd Newman, Rafal Kocielnik, Bowen Yu, Sandeep Soni, Jaime Teevan, and Andrés Monroy-Hernández. 2017. “[https://doi.org/10.1145/3025453.3025780 Calendar.Help: Designing a Workflow-Based Scheduling Agent with Humans in the Loop.]” In Proceedings of the 2017 CHI Conference on Human Factors in Computing Systems, 2382–2393. CHI ’17. New York, NY, USA: ACM. ''[Available through UW libraries]'' '''Assignment ''before'' class:''' Instead of a case, we'll be doing an activity. You'll need to complete the following things before we get to class: * Familiarize yourself and skim the two Amazon Mechanical Turk Guides in the readings above. * Create a "requester" account on [https://www.mturk.com/mturk/welcome mTurk]. Doing so may require up top 48 hours to be approved so please do that ''immediately'' so you have it ready to go in class. * Complete at least 1-2 tasks in two different projects of your choice on [https://www.zooniverse.org/ Zooniverse]. Come to class ready to talk about it. * Find and complete at least 2 "hits" as a worker on [http://mturk.com Amazon Mechnical Turk]. Note that to do this you will need to create a ''worker'' account on Mturk. ** Record (write down) details and notes about your tasks: What did you do? Who was the requester? What could you was the purpose of the task (as best you could tell)? What was the experience like? What research applications can you (not) imagine for this kind of system? ** ''If you are not a US citizen, just skip this.'' This is because working on mTurk involves getting paid and ensuring that you have authorization to work. '''In class exercise:''' * Design and deploy a small-scale research task on Mturk. Note that to do this, you will need to create a ''requester'' account on Mturk. Be sure to allow some time to get the task design the way you want it! Some ideas for study designs you might do: ** A small survey. ** Classification of texts or images (e.g., label tweets, pictures, or comments from a discussion thread). ** A small experiment (e.g., you can do a survey where you insert ''different'' images and ask the same set of questions. Check out the [https://requester.mturk.com/help/getting_started.html Mturk requester getting started guide] * Prepare to share details of your small-scale research task in class, including results (they will come fast). ''Note:'' In terms of running your task, it will cost real money and you have to put money on your Amazon account yourself. You've each got a $3 budget. Please use your credit card to put $3 on your account right away. I will pay each of you $3 in cash next week to reimburse you for the cost of running the experiment. === December 7: Final Presentations === '''Note: The final session will be devoted to final presentations.''' '''Optional Readings:''' * Morison, Elting. “[Gunfire at Sea: A Case Study of Innovation.” Men, Machines, and Modern Times, 1966, 17–44. <!-- * [Case] Chesbrough, Henry W., and Alexander Stern. Webasto: Co-Creating Innovation with Lead Users. UCB - Haas School of Business, 2012.-->
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