Not logged in
Talk
Contributions
Create account
Log in
Navigation
Main page
About
People
Publications
Teaching
Resources
Research Blog
Wiki Functions
Recent changes
Help
Licensing
User page
Discussion
Edit
View history
Editing
User:Healspersecond
(section)
From CommunityData
Jump to:
navigation
,
search
Warning:
You are not logged in. Your IP address will be publicly visible if you make any edits. If you
log in
or
create an account
, your edits will be attributed to your username, along with other benefits.
Anti-spam check. Do
not
fill this in!
====Abstract for Managing Organizational Culture in Online Group Mergers - Abstract==== <blockquote>"Research in social computing has typically conceptualized community growth as a process through which a group welcomes newcomers individually. However, online communities also grow through formal and informal mergers, where groups of newcomers with shared experiences join in batches. To understand this process, we conducted a six month, comparative ethnography of two mergers of World of Warcraft raid guilds. While one merger led to a single, thriving community, the other led to the dissolution of both pre-merger groups. Analysis of our ethnographic data suggests that differences in managing organizational culture (a concept drawn from organization studies) led the successful and failed cases to diverge. The study contributes to our understanding of why some attempts to integrate members of different communities are more successful than others. We outline several ways that community leaders, researchers, and designers can effectively take organizational culture into account."</blockquote>
Summary:
Please note that all contributions to CommunityData are considered to be released under the Attribution-Share Alike 3.0 Unported (see
CommunityData:Copyrights
for details). If you do not want your writing to be edited mercilessly and redistributed at will, then do not submit it here.
You are also promising us that you wrote this yourself, or copied it from a public domain or similar free resource.
Do not submit copyrighted work without permission!
To protect the wiki against automated edit spam, we kindly ask you to solve the following CAPTCHA:
Cancel
Editing help
(opens in new window)
Tools
What links here
Related changes
User contributions
Logs
View user groups
Special pages
Page information