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Online Communities (UW COM481 Winter 2023)
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=== January 5 (Thursday): Motivation (Part I), Yelp === '''Lectures:''' (watch ''before'' class) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=6bf2d51a-a3ff-447a-aded-af7a00317219 Class Preview] [7m44s] ''← Start Here'' * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=41303f96-bd8f-4711-ad4f-af79016ab5b1 Motivation and Incentives 1 (Part 1/3): Introduction and Framing] [13m38s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=c340e873-7817-4fbc-95d5-af79016af970 Motivation and Incentives 1 (Part 2/3): Motivating Participation through Asking] [9m54s] * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=d746183d-3900-48ff-8220-af79016b3000 Motivation and Incentives 1 (Part 3/3): Intrinsic and Extrinsic Motivators] [20m53s] * [https://www.ted.com/talks/erin_marie_saltman_how_young_people_join_violent_extremist_groups_and_how_to_stop_them Extremist communities online] [11:30] * [https://www.ted.com/talks/sally_woellner_dark_patterns_how_design_seeks_to_control_us Dark patterns] [10:07] '''Resources:''' * [https://canvas.uw.edu/files/100050928/download?download_frd=1 Reading Note #1] (Requires Canvas access) ''← looking for the prep questions that will be used for the cold call? They're in here!'' * [https://canvas.uw.edu/files/100064175/download?download_frd=1 Class Preview Slides] (Requires Canvas access) * [https://canvas.uw.edu/files/100009984/download?download_frd=1 Motivation Lecture Slides] (Requires Canvas access) * [https://canvas.uw.edu/files/100485701/download?download_frd=1 Case Boards] (Requires Canvas access) * [https://uw.hosted.panopto.com/Panopto/Pages/Viewer.aspx?id=de6006ca-dcbc-4478-8521-af8101326729 Class Video Recording] (Requires Canvas access) '''Required Reading:''' * [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 2, pg 21-40 (Sections 1-3) * [Case] Modi, Maulik. 2019. “Yelp — What Happened!!” Medium. December 1, 2019. https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235. {{avail-free|https://medium.com/@maulikmmodi94/yelp-what-happened-62c325f13235}} * [Case] Parikh, Anish A., Carl Behnke, Doug Nelson, Mihaela Vorvoreanu, and Barbara Almanza. 2015. “A Qualitative Assessment of Yelp.Com Users’ Motivations to Submit and Read Restaurant Reviews.” Journal of Culinary Science & Technology 13 (1): 1–18. https://doi.org/10.1080/15428052.2014.952474. {{avail-canvas|https://canvas.uw.edu/files/100009976/download}} * [Case] Stone, Madeline. 2014. “Elite Yelpers Hold Immense Power, and They Get Treated like Kings by Bars and Restaurants Trying to Curry Favor.” Business Insider. August 22, 2014. https://www.businessinsider.com/how-to-become-yelp-elite-2014-8. {{avail-free|https://www.businessinsider.com/how-to-become-yelp-elite-2014-8}} * [Case] Ha, Anthony. 2017. “Yelp Launches New Feature for Asking and Answering Questions about Any Business.” TechCrunch (blog). February 14, 2017. http://social.techcrunch.com/2017/02/14/yelp-q-and-a/. {{avail-free|http://social.techcrunch.com/2017/02/14/yelp-q-and-a/}} '''Optional Reading:''' * [[#Component 1: The Theory and Practice of Online Communities|BSOC]], Chapter 1, pg 1-17 * "Algorithms and Invisibility: My Interview with Kandis" Safiya Umoja Noble, from her book Algorithms of Oppression p. 172-179 (example of Yelp and harms to a small Black woman-run business) [https://ebookcentral.proquest.com/lib/washington/reader.action?docID=4834260&ppg=189 UW Library Ebook]
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